If you have come to Italy to shop, you are certainly in the right place. Whether you are looking to frequent the major fashion emporiums of Gucci, Armani, Prada et al. or search for up-and-coming new designers among the city’s trendy boutiques. Renowned as one of the most stylish cities in the world, Milan is a shopper’s paradise. The city has been a fashion powerhouse since the Middle Ages, although the modern-day fashion industry only truly took off here in the late 19th century. Originally taking influence from the ‘haute couture’ of Paris, Milan gradually moved away from this and instead focused on the ‘pret-a-porter’ style. This has developed continuously through the 20th century, with Prada founding their leather goods shop in Milan in 1913, followed by Armani in 1975, Versace in 1978 and Dolce and Gabbana in 1985. By the new millennium, Milan had firmly planted itself on the global fashion scene and is now known as one of the ‘big four’ fashion cities alongside New York, London and Paris. Please be aware that taxi/transfers costs between the different shopping areas are not included and will need to be paid directly on the day, should you wish to visit different sections of the city.